How to get a Baby on Board badge

April 11, 2014

Here’s how to get a Baby on Board badge...How do you get hold of your own TFL ‘Baby on Board’ badge to use on London’s public transport? I always assumed you just needed to ask at a London tube or overground ticket office and they’d dish you one out…but it turns out that’s not always the case…

How to get a baby on board badge - here's how to get your own Baby on Board badge from TFL Transport for London to use on London's public transport

Here’s how to get a Baby on Board badge:

How to get a Baby on Board badge…There are actually a couple of different ways in which you can get one. I contacted TFL and they posted out a ‘Baby on Board’ badge to me. This is why the badge in my pregnancy announcement actually belongs to my friend Emily, as my own only arrived a few days later. 

  • Go to the TFL website, fill out the form here
  • Alternatively, send an email to and include your name and address
  • You can also call TFL on 0343 222 1234 to order your Baby on Board badge
  • And ta-da! It should turn up a few days later (mine took about three, which is pretty speedy)
  • You can also get a badge from some – but not all – tube stations – for example, at the King’s Cross Visitors Centre
  • The Baby on Board scheme is currently being sponsored by BabyZen and Mothercare, and you can get a free badge in 30 Mothercare stores in and around London.

Would you wear a Baby on Board badge? Here’s what some London mums told me about their Baby on Board badge experiences .

Are you pregnant? Here are my essential items for pregnancy, and a week-by-week guide to my first pregnancy and second pregnancy. Also, how not to talk to a pregnant woman (sound familiar?)

And if you live in London here’s some tips on getting around public transport in London with a pram, for when your baby arrives.


  • Laura

    April 12, 2014 at 3:04 pm

    When I was pregnant I just asked at my local tube ticket office and they gave me a handful of the badges. I found it useful to wear one because I was pregnant during winter both times and it can be hard to spot a bump under a bulky winter coat. I didn’t do it to make people to give up their seats on public transport (that should be good manners really), but to make sure people didn’t barge into me.

  • Sarah Bagnall

    May 6, 2014 at 7:24 pm

    I am currently only 11 weeks pregnant and hadn’t planned on wearing my badge until I had a bump as I had the belief that people would think I was being rude expecting a seat without carrying the extra weight, however I have now been wearing it for a week, turns out one of my symptoms of pregnancy is I faint every time I stand for too long. I have so far fainted (badge free) standing on the overground, and fainted (with badge) in a queue. Not fun. I do feel like I’m being judged by people who look for a bump and then glare at me but this is when I really need that seat.
    I’m generally very slim and fit and don’t mind standing so it’s all a bit alien to me.

    1. Archna Patel

      August 20, 2014 at 3:12 pm

      I’m in a similar situation, whereby I don’t feel as though I need the seat and as I’m not showing at the moment, I don’t want to be judged if I wear the badge but don’t have a bump.
      Stale alcohol and cigarette breath is enough to set me off and I have to get off the tube before I faint or throw up.
      I’m only 8 weeks at the moment and didn’t think I’d need the badge until a few months in, but I’ve seen women who are much small than me also not showing, wearing the badge and I think it does works. If only to make everyone aware that its not ok to push and shove. Thank you TfL for getting something right.

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