A Baby on Board and Not on the High Street

May 4, 2015

Have a new baby on board? Congratulations! And have you heard about the  new range from Not on the High Street to celebrate its sponsorship of the TFL ‘Baby on Board’ badge?

Here’s how to get a Baby on Board badge if you want one of your own. It’s completely free, but wearing the badge tends to divide opinion, doesn’t it?

Baby on Board badge range from Not on the High Street - keyring and memory box

That aside, each badge now comes with a NOTHS catalogue featuring the new range of branded merchandise, and you’ll also get a 10% discount from the site. Be warned though, the badges are now posted out in a clearly branded envelope. So make sure you don’t get it sent to work before you’re ready to tell everyone. Awkward…

The range starts from a £3 card through to a wooden baby keepsake box at £40. I was sent a keyring, bag and personalised memory box, all of which carry the Baby on Board logo. I really liked the box in particular – it’s great for storing all the things you want to keep, like, erm, both your children’s umbilical cord clamps.

Baby on Board badge keyring from Not on the High Street

Baby on Board bag from TFL / NOTHS

Baby on Board keepsake box

While the ‘mum and baby approaching platform’ shopping bag might not be to everyone’s tastes, there’s some other really sweet ideas here for gifts and mementoes for a mum to be. I really like the personalised cards in the range and think some of them would look great as framed nursery art. And there’s so many fantastic things across NOTHS – like Laura’s lovely collages – that the discount is bound to come in handy.

So tell me, what’s the weirdest baby memory item you’ve kept?

Also; tips for getting around London’s public transport with a pramthings to do in London when you’re two and all my pregnancy posts.


  • Charlene

    May 4, 2015 at 2:05 pm

    This is a cute gift idea! Scanning my brain for preggo person.

  • Eleanor

    May 4, 2015 at 8:15 pm

    ok…does the umbilical stump and clip count as weird? I’ve also kept an unwashed newborn sleep suit. Am I a freak?

  • mamasVIB

    May 5, 2015 at 12:10 pm

    Lovely pieces – and so perfect for you and your blog! xxx

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